The Rick Kettner Podcast

#013: The 5 BEST MARKETING METRICS For Business Or Startup Growth

July 22, 2020 Rick Kettner Episode 13
The Rick Kettner Podcast
#013: The 5 BEST MARKETING METRICS For Business Or Startup Growth
Chapters
00:00:04
5 Best Marketing Metrics
00:01:09
Metric #1 - Acquisition
00:02:11
Metric #2 - Activation
00:05:17
Metric #3 - Retention
00:07:28
Metric #4 - Referral
00:10:20
Metric #5 - Revenue
00:12:59
Closing Thoughts
The Rick Kettner Podcast
#013: The 5 BEST MARKETING METRICS For Business Or Startup Growth
Jul 22, 2020 Episode 13
Rick Kettner

Whether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.

These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.

They can be used as a basic marketing funnel, but are best used to measure the overall health and growth of your business over time. Be sure to identify and measure these marketing metrics within your own business.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/X5nfM-L2nKo

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Whether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.

These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.

They can be used as a basic marketing funnel, but are best used to measure the overall health and growth of your business over time. Be sure to identify and measure these marketing metrics within your own business.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/X5nfM-L2nKo

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

5 Best Marketing Metrics
Metric #1 - Acquisition
Metric #2 - Activation
Metric #3 - Retention
Metric #4 - Referral
Metric #5 - Revenue
Closing Thoughts