Whether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.
These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.
They can be used as a basic marketing funnel, but are best used to measure the overall health and growth of your business over time. Be sure to identify and measure these marketing metrics within your own business.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/X5nfM-L2nKo
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke