The Rick Kettner Podcast

#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1

July 03, 2020 Rick Kettner Episode 7
The Rick Kettner Podcast
#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1
Show Notes Chapter Markers

The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.

Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service?  Let's get into it!

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Content by Rick Kettner
Produced by Kyle Trienke

Quick Episode Preview
Basecamp Launches HEY Email Service
Issue #1 - Very High Switching Cost
Issue #2 - No Clear Target Audience
Issue #3 - No Clear Core Feature
My Prediction & Final Thoughts