The Rick Kettner Podcast

#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1

July 03, 2020 Rick Kettner Episode 7
The Rick Kettner Podcast
#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1
Chapters
00:00:00
Quick Episode Preview
00:00:13
Basecamp Launches HEY Email Service
00:01:44
Issue #1 - Very High Switching Cost
00:04:15
Issue #2 - No Clear Target Audience
00:11:20
Issue #3 - No Clear Core Feature
00:15:41
My Prediction & Final Thoughts
The Rick Kettner Podcast
#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1
Jul 03, 2020 Episode 7
Rick Kettner

The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.

Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service?  Let's get into it!

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/8jYeq-XJ2Fg

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.

Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service?  Let's get into it!

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/8jYeq-XJ2Fg

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Quick Episode Preview
Basecamp Launches HEY Email Service
Issue #1 - Very High Switching Cost
Issue #2 - No Clear Target Audience
Issue #3 - No Clear Core Feature
My Prediction & Final Thoughts