The Rick Kettner Podcast

#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2

July 10, 2020 Rick Kettner Episode 9
The Rick Kettner Podcast
#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2
Chapters
00:00:00
Quick Episode Preview
00:00:15
Why Did Amazon Start With Books?
00:01:02
Step 1 - Identify An Emerging Paradigm Shift
00:04:01
Step 2 - Anticipate The Impact Of The Shift
00:06:58
Step 3 - Establish A Solid Foundation
00:08:46
The Big Question - Why Books?
00:10:44
Conclusion & Final Thoughts
The Rick Kettner Podcast
#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2
Jul 10, 2020 Episode 9
Rick Kettner

Amazon is a massively successful e-commerce giant today, but they didn't start out by trying to sell everything to everyone. They started with just books.  So in this episode we're going to explore WHY they started with books.

What is so special about selling books on the Internet? And most important of all, what practical lessons can we learn from studying Amazon's early strategy? To answer these questions, we're going to explore their early strategy.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/kns5l4nxWeY

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Amazon is a massively successful e-commerce giant today, but they didn't start out by trying to sell everything to everyone. They started with just books.  So in this episode we're going to explore WHY they started with books.

What is so special about selling books on the Internet? And most important of all, what practical lessons can we learn from studying Amazon's early strategy? To answer these questions, we're going to explore their early strategy.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/kns5l4nxWeY

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Quick Episode Preview
Why Did Amazon Start With Books?
Step 1 - Identify An Emerging Paradigm Shift
Step 2 - Anticipate The Impact Of The Shift
Step 3 - Establish A Solid Foundation
The Big Question - Why Books?
Conclusion & Final Thoughts