The Rick Kettner Podcast

#012: Why QUIBI IS FAILING To Reinvent Mobile Video Entertainment - Bold Moves #3

July 17, 2020 Rick Kettner Episode 12
The Rick Kettner Podcast
#012: Why QUIBI IS FAILING To Reinvent Mobile Video Entertainment - Bold Moves #3
Chapters
00:00:00
Quick Episode Preview
00:00:17
Quibi Aims To Reinvent Mobile Video
00:03:15
Issue #1 - Misunderstanding The Power Of Mobile
00:05:32
Issue #2 - Misunderstanding The Real Challenge
00:10:44
Issue #3 - Trying To Appeal To Everybody
00:14:34
Prediction Time
The Rick Kettner Podcast
#012: Why QUIBI IS FAILING To Reinvent Mobile Video Entertainment - Bold Moves #3
Jul 17, 2020 Episode 12
Rick Kettner

Quibi is a new mobile video streaming service that debuted earlier this year.  It raised $1.75 billion dollars prior to launch. They produce original movie-quality content designed for mobile devices. Each episode is no more than 10 minutes in length.  And they leverage their unique "turnstyle" technology to make it easy to watch in portrait or landscape view.

As is always the case, we're most interested in the business perspective. Will Quibi succeed? Will it fail? And most important of all, what practical lessons and business insights can we pickup by studying their early strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/mlRgmZM6u2I

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Quibi is a new mobile video streaming service that debuted earlier this year.  It raised $1.75 billion dollars prior to launch. They produce original movie-quality content designed for mobile devices. Each episode is no more than 10 minutes in length.  And they leverage their unique "turnstyle" technology to make it easy to watch in portrait or landscape view.

As is always the case, we're most interested in the business perspective. Will Quibi succeed? Will it fail? And most important of all, what practical lessons and business insights can we pickup by studying their early strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/mlRgmZM6u2I

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Quick Episode Preview
Quibi Aims To Reinvent Mobile Video
Issue #1 - Misunderstanding The Power Of Mobile
Issue #2 - Misunderstanding The Real Challenge
Issue #3 - Trying To Appeal To Everybody
Prediction Time