The Rick Kettner Podcast

#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4

July 24, 2020 Rick Kettner Episode 14
The Rick Kettner Podcast
#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4
Chapters
00:00:00
TikTok's Rapid Growth & Recent Scrutiny
00:01:54
Reason #1 - TikTok Created A New Category
00:06:14
Reason #2 - TikTok's Approach Reduces Friction
00:10:36
Reason #3 - Network Effects Have Kicked In
00:14:11
Prediction Time And Final Thoughts
The Rick Kettner Podcast
#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4
Jul 24, 2020 Episode 14
Rick Kettner

TikTok is a rapidly growing social network that has been building momentum over the last couple of years. More recently it's come under scrutiny for privacy and security concerns based on their relationship with the Chinese government.

As is always the case, we're interested in exploring the business perspective.  Why is TikTok growing so rapidly? How were they able to establish momentum in the first place?  Can they really overtake an established platform like Instagram?  And most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/-jLSADhKreg

Follow Rick Kettner for episode updates, book recommendations, and more.
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Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

TikTok is a rapidly growing social network that has been building momentum over the last couple of years. More recently it's come under scrutiny for privacy and security concerns based on their relationship with the Chinese government.

As is always the case, we're interested in exploring the business perspective.  Why is TikTok growing so rapidly? How were they able to establish momentum in the first place?  Can they really overtake an established platform like Instagram?  And most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/-jLSADhKreg

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

TikTok's Rapid Growth & Recent Scrutiny
Reason #1 - TikTok Created A New Category
Reason #2 - TikTok's Approach Reduces Friction
Reason #3 - Network Effects Have Kicked In
Prediction Time And Final Thoughts