The Rick Kettner Podcast

#016: Why Spotify’s ENDGAME Will Transform Podcasting Forever - Bold Moves #5

July 31, 2020 Rick Kettner Episode 16
The Rick Kettner Podcast
#016: Why Spotify’s ENDGAME Will Transform Podcasting Forever - Bold Moves #5
Chapters
00:00:00
Spotify Aims To Dominate Podcasts
00:01:23
Insight #1 - Spotify Needs To Adapt To Thrive
00:06:47
Insight #2 - Why Spotify Is Targeting Podcasts
00:12:14
Insight #3 - How Spotify Might Change Podcasts
00:17:11
Prediction Time And Final Thoughts
The Rick Kettner Podcast
#016: Why Spotify’s ENDGAME Will Transform Podcasting Forever - Bold Moves #5
Jul 31, 2020 Episode 16
Rick Kettner

Spotify is best known for bringing streaming music to the masses, but they now have their sights set on dominating the podcast industry.  Over the last 18 months or so, they've acquired Anchor, Gimlet Media, The Ringer, and they signed a multi-year licensing deal with The Joe Rogan Experience.

As is always the case, we're interested in exploring the business perspective.  What is Spotify's endgame here? Can they really dominate the podcast market?  And most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/19oCG4_ua3Y

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Spotify is best known for bringing streaming music to the masses, but they now have their sights set on dominating the podcast industry.  Over the last 18 months or so, they've acquired Anchor, Gimlet Media, The Ringer, and they signed a multi-year licensing deal with The Joe Rogan Experience.

As is always the case, we're interested in exploring the business perspective.  What is Spotify's endgame here? Can they really dominate the podcast market?  And most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/19oCG4_ua3Y

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Spotify Aims To Dominate Podcasts
Insight #1 - Spotify Needs To Adapt To Thrive
Insight #2 - Why Spotify Is Targeting Podcasts
Insight #3 - How Spotify Might Change Podcasts
Prediction Time And Final Thoughts