#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6

Let's talk about Samsung and it's dominant position among Android smartphones in North America. They've consistently lead the pack quarter after quarter, sometimes selling 3x as many phones as their next Android rival.

As is always the case, what we're interested in here is the business perspective. How was Samsung able to become the leading Android option in the US?  Why have others struggled to find success? Most important of all, what can we learn by studying their strategy?

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Content by Rick Kettner
Produced by Kyle Trienke

Chapters

• 0:00 Why Samsung Leads The Android Pack
• 2:47 Insight #1 - Marketing Is About Perceptions Not Products
• 7:17 Insight #2 - The First Brand Often Becomes The Leader
• 9:52 Insight #3 - Non-Leading Brands Have Three Options
• 15:00 The Bold Move And Final Thoughts