The Rick Kettner Podcast

#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6

August 07, 2020 Rick Kettner Episode 18
The Rick Kettner Podcast
#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6
Chapters
00:00:00
Why Samsung Leads The Android Pack
00:02:47
Insight #1 - Marketing Is About Perceptions Not Products
00:07:17
Insight #2 - The First Brand Often Becomes The Leader
00:09:52
Insight #3 - Non-Leading Brands Have Three Options
00:15:00
The Bold Move And Final Thoughts
The Rick Kettner Podcast
#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6
Aug 07, 2020 Episode 18
Rick Kettner

Let's talk about Samsung and it's dominant position among Android smartphones in North America. They've consistently lead the pack quarter after quarter, sometimes selling 3x as many phones as their next Android rival.

As is always the case, what we're interested in here is the business perspective. How was Samsung able to become the leading Android option in the US?  Why have others struggled to find success? Most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/6qzzqs4lvdM

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
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https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Let's talk about Samsung and it's dominant position among Android smartphones in North America. They've consistently lead the pack quarter after quarter, sometimes selling 3x as many phones as their next Android rival.

As is always the case, what we're interested in here is the business perspective. How was Samsung able to become the leading Android option in the US?  Why have others struggled to find success? Most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/6qzzqs4lvdM

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Why Samsung Leads The Android Pack
Insight #1 - Marketing Is About Perceptions Not Products
Insight #2 - The First Brand Often Becomes The Leader
Insight #3 - Non-Leading Brands Have Three Options
The Bold Move And Final Thoughts