The Rick Kettner Podcast

#020: Why Apple's PRIVACY Focus Is A Brilliant Business Strategy - Bold Moves #7

August 14, 2020 Rick Kettner Episode 20
The Rick Kettner Podcast
#020: Why Apple's PRIVACY Focus Is A Brilliant Business Strategy - Bold Moves #7
Chapters
00:00:00
Why Apple's Privacy Focus Is A Brilliant Strategy
00:01:30
Step #1 - Pay Attention To Emerging Customer Needs
00:06:31
Step #2 - Aim To Create A Divergent Long-Term Strategy
00:10:47
Step #3 - Identify A Concise Way To Convey Your Message
00:17:42
Prediction And Final Thoughts
The Rick Kettner Podcast
#020: Why Apple's PRIVACY Focus Is A Brilliant Business Strategy - Bold Moves #7
Aug 14, 2020 Episode 20
Rick Kettner

Let's talk about Apple and their focus on PRIVACY.  Over the last few years they've stood up to the FBI regarding encryption, they've made it harder for ad companies to track user behavior, and they've taken a leadership role in the industry when it comes to personal privacy.

And, while all of this has been great for consumers, what we want to focus on here is the business impact.  Specifically, WHY this move is brilliant for Apple's long-term strategy and how we can develop a similar game plan for our own businesses.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/KhKZKR-vqDw

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Let's talk about Apple and their focus on PRIVACY.  Over the last few years they've stood up to the FBI regarding encryption, they've made it harder for ad companies to track user behavior, and they've taken a leadership role in the industry when it comes to personal privacy.

And, while all of this has been great for consumers, what we want to focus on here is the business impact.  Specifically, WHY this move is brilliant for Apple's long-term strategy and how we can develop a similar game plan for our own businesses.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/KhKZKR-vqDw

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Why Apple's Privacy Focus Is A Brilliant Strategy
Step #1 - Pay Attention To Emerging Customer Needs
Step #2 - Aim To Create A Divergent Long-Term Strategy
Step #3 - Identify A Concise Way To Convey Your Message
Prediction And Final Thoughts