The Rick Kettner Podcast

#006: Sell To A Skeptical Audience With THE LANGUAGE OF TRUST By Michael Maslansky - Book Summary #6

June 26, 2020 Rick Kettner Episode 6
The Rick Kettner Podcast
#006: Sell To A Skeptical Audience With THE LANGUAGE OF TRUST By Michael Maslansky - Book Summary #6
Show Notes Chapter Markers

Let's explore three of the top insights from THE LANGUAGE OF TRUST by Michael Maslansky.  This book will help you learn how to sell products, services, or ideas to a skeptical public.  It's all about how to build trust with prospects, clients, and customers by communicating with them on their own terms.

If you're in sales, marketing, brand communication, or if you just want to become a better communicator - check out this book summary to decide if this is the right book for you.

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Buy It On Amazon ➜ https://www.amazon.com/dp/073520456X/

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THE 10 BEST PRODUCT MANAGEMENT BOOKS
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THE 10 BEST ENTREPRENEUR BOOKS
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Content by Rick Kettner
Produced by Kyle Trienke

Introduction To The Language Of Trust
Insight #1 - We’re Now Living In The Post-Trust Era
Insight #2 - The Truth Will No Longer Set You Free
Insight #3 - Become An Agent For The Customer
Closing Thoughts About The Language Of Trust