Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Yt9rL2YT8ZE
Want to pickup a copy of CONTAGIOUS?
Buy It On Amazon ➜ https://geni.us/Contagious-by-JBerger
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content. You will NOT pay anything extra as this fee is taken out of the standard purchase price.
Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/Yt9rL2YT8ZE
Want to pickup a copy of CONTAGIOUS?
Buy It On Amazon ➜ https://geni.us/Contagious-by-JBerger
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke
DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content. You will NOT pay anything extra as this fee is taken out of the standard purchase price.