#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7

Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.

If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.

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Content by Rick Kettner
Produced by Kyle Trienke

Chapters

• 0:04 Introduction To Contagious
• 1:25 Principle #1 - Social Currency
• 3:23 Principle #2 - Triggers
• 8:05 Principle #4 - Public Observability
• 11:47 Quick Recap And Final Thoughts