Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.
If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.
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Content by Rick Kettner
Produced by Kyle Trienke