The Rick Kettner Podcast

#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7

July 08, 2020 Rick Kettner Episode 8
The Rick Kettner Podcast
#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Chapters
00:00:04
Introduction To Contagious
00:01:25
Principle #1 - Social Currency
00:03:23
Principle #2 - Triggers
00:08:05
Principle #4 - Public Observability
00:11:47
Quick Recap And Final Thoughts
The Rick Kettner Podcast
#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7
Jul 08, 2020 Episode 8
Rick Kettner

Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.

If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/Yt9rL2YT8ZE

Want to pickup a copy of CONTAGIOUS?
Buy It On Amazon ➜ https://geni.us/Contagious-by-JBerger

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.

If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/Yt9rL2YT8ZE

Want to pickup a copy of CONTAGIOUS?
Buy It On Amazon ➜ https://geni.us/Contagious-by-JBerger

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Introduction To Contagious
Principle #1 - Social Currency
Principle #2 - Triggers
Principle #4 - Public Observability
Quick Recap And Final Thoughts