Let's explore three of the top insights from FRICTION by Roger Dooley. This book is about identifying and eliminating friction from your products and services. Anything that wastes the value time, energy, or money of your customers. It's about figuring out how you can make it easier for them to achieve their goals and make better use of your solutions.
If you're an entrepreneur, product manager, or marketer - check out this book to familiarize yourself with the concept of friction, so that you can more easily identify opportunities to reduce or eliminate it for your customers.
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Content by Rick Kettner
Produced by Kyle Trienke