The Rick Kettner Podcast

#015: Make Customers Happier With FRICTION By Roger Dooley - Book Summary #8

July 29, 2020 Rick Kettner Episode 15
The Rick Kettner Podcast
#015: Make Customers Happier With FRICTION By Roger Dooley - Book Summary #8
Chapters
00:00:04
Introduction To Friction by Roger Dooley
00:00:51
Insight #1 - Friction Is Everywhere But It’s Often Unnoticed
00:05:05
Insight #2 - Reduce Friction To Increase Activity Or Results
00:10:11
Insight #3 - Reducing Friction Is A Scalable Way To Add Value
00:13:21
Quick Recap And Final Thoughts
The Rick Kettner Podcast
#015: Make Customers Happier With FRICTION By Roger Dooley - Book Summary #8
Jul 29, 2020 Episode 15
Rick Kettner

Let's explore three of the top insights from FRICTION by Roger Dooley.  This book is about identifying and eliminating friction from your products and services. Anything that wastes the value time, energy, or money of your customers.  It's about figuring out how you can make it easier for them to achieve their goals and make better use of your solutions.

If you're an entrepreneur, product manager, or marketer - check out this book to familiarize yourself with the concept of friction, so that you can more easily identify opportunities to reduce or eliminate it for your customers.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/IYveAkbZd50

Want to pickup a copy of FRICTION?
Buy It On Amazon ➜ https://geni.us/Friction-by-RDooley

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Let's explore three of the top insights from FRICTION by Roger Dooley.  This book is about identifying and eliminating friction from your products and services. Anything that wastes the value time, energy, or money of your customers.  It's about figuring out how you can make it easier for them to achieve their goals and make better use of your solutions.

If you're an entrepreneur, product manager, or marketer - check out this book to familiarize yourself with the concept of friction, so that you can more easily identify opportunities to reduce or eliminate it for your customers.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/IYveAkbZd50

Want to pickup a copy of FRICTION?
Buy It On Amazon ➜ https://geni.us/Friction-by-RDooley

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Introduction To Friction by Roger Dooley
Insight #1 - Friction Is Everywhere But It’s Often Unnoticed
Insight #2 - Reduce Friction To Increase Activity Or Results
Insight #3 - Reducing Friction Is A Scalable Way To Add Value
Quick Recap And Final Thoughts