The Rick Kettner Podcast

#022: The REAL Cause Of UBER'S Incredible Business Results - Bold Moves #8

August 21, 2020 Rick Kettner Episode 22
The Rick Kettner Podcast
#022: The REAL Cause Of UBER'S Incredible Business Results - Bold Moves #8
Chapters
00:00:00
How Uber Transformed The Taxi Industry
00:01:14
Insight #1 - Uber Focused On Reducing Customer Friction
00:06:57
Insight #2 - When Something Is Easy, People Do More Of It.
00:10:25
Insight #3 - Happy Users Unlock Opportunities For Growth
00:13:52
Uber's Impressive Growth And Final Thoughts
The Rick Kettner Podcast
#022: The REAL Cause Of UBER'S Incredible Business Results - Bold Moves #8
Aug 21, 2020 Episode 22
Rick Kettner

Let's talk about Uber and their remarkable success. They took on the well entrenched taxi industry and, while much of the narrative today focuses on their aggressive tactics, reckless culture, and pursuit of growth at all costs, those things alone don't explain their incredible results.

So in this episode, we're going to focus on how they created value, how they won customers over, and the practical business lessons that we can extract from their success.  We're going to cover three valuable insights so that, by the end of this episode, you'll have some new tools to add to your business strategy toolbox.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/3Mdzss_lHZM

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Let's talk about Uber and their remarkable success. They took on the well entrenched taxi industry and, while much of the narrative today focuses on their aggressive tactics, reckless culture, and pursuit of growth at all costs, those things alone don't explain their incredible results.

So in this episode, we're going to focus on how they created value, how they won customers over, and the practical business lessons that we can extract from their success.  We're going to cover three valuable insights so that, by the end of this episode, you'll have some new tools to add to your business strategy toolbox.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/3Mdzss_lHZM

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

How Uber Transformed The Taxi Industry
Insight #1 - Uber Focused On Reducing Customer Friction
Insight #2 - When Something Is Easy, People Do More Of It.
Insight #3 - Happy Users Unlock Opportunities For Growth
Uber's Impressive Growth And Final Thoughts