Learn how to properly talk to customers so you can learn more from them. This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.
If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.
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Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/
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Content by Rick Kettner
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