The Rick Kettner Podcast

#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12

September 04, 2020 Rick Kettner Episode 25
The Rick Kettner Podcast
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Show Notes Chapter Markers

Learn how to properly talk to customers so you can learn more from them.  This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.

If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.

Want to leave a COMMENT or watch the VIDEO edition?
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Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

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THE 10 BEST PRODUCT MANAGEMENT BOOKS
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Content by Rick Kettner
Produced by Kyle Trienke

The Mom Test Book Summary
Insight #1 - Talk About Their Life Instead Of Your Idea
Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
Insight #3 - Be Prepared To Ask The Hard Questions
Conclusion and Final Thoughts