The Rick Kettner Podcast

#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12

September 04, 2020 Rick Kettner Episode 25
The Rick Kettner Podcast
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Chapters
00:00:00
The Mom Test Book Summary
00:01:07
Insight #1 - Talk About Their Life Instead Of Your Idea
00:05:40
Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
00:11:34
Insight #3 - Be Prepared To Ask The Hard Questions
00:15:39
Conclusion and Final Thoughts
The Rick Kettner Podcast
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Sep 04, 2020 Episode 25
Rick Kettner

Learn how to properly talk to customers so you can learn more from them.  This book is geared towards startups that are building a new product or service, but the concepts apply equally to established business that are interested in pursuing new markets or new products.

If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/pk3VOO9WT8o

Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://geni.us/The-Mom-Test

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Learn how to properly talk to customers so you can learn more from them.  This book is geared towards startups that are building a new product or service, but the concepts apply equally to established business that are interested in pursuing new markets or new products.

If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/pk3VOO9WT8o

Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://geni.us/The-Mom-Test

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

The Mom Test Book Summary
Insight #1 - Talk About Their Life Instead Of Your Idea
Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
Insight #3 - Be Prepared To Ask The Hard Questions
Conclusion and Final Thoughts