The Rick Kettner Podcast

#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12

September 04, 2020 Rick Kettner Episode 25
The Rick Kettner Podcast
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Chapters
0:00
The Mom Test Book Summary
1:07
Insight #1 - Talk About Their Life Instead Of Your Idea
5:40
Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
11:34
Insight #3 - Be Prepared To Ask The Hard Questions
15:40
Conclusion and Final Thoughts
The Rick Kettner Podcast
#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12
Sep 04, 2020 Episode 25
Rick Kettner

Learn how to properly talk to customers so you can learn more from them.  This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.

If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/pk3VOO9WT8o

Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Learn how to properly talk to customers so you can learn more from them.  This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.

If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/pk3VOO9WT8o

Want to pickup a copy of THE MOM TEST?
Buy It On Amazon ➜ https://www.amazon.com/dp/1492180742/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

The Mom Test Book Summary
Insight #1 - Talk About Their Life Instead Of Your Idea
Insight #2 - Watch Out For Compliments, Fluff, Or Ideas
Insight #3 - Be Prepared To Ask The Hard Questions
Conclusion and Final Thoughts