The Rick Kettner Podcast

#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13

September 09, 2020 Rick Kettner Episode 26
The Rick Kettner Podcast
#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13
Chapters
0:00
Start At The End Book Summary
1:11
Insight #1 - The Goal Should Be To Change User Behavior
3:26
Insight #2 - Design Interventions To Change User Behavior
6:11
Insight #3 - Always Pilot, Test, And Validate Everything
8:15
Conclusion and Final Thoughts
The Rick Kettner Podcast
#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13
Sep 09, 2020 Episode 26
Rick Kettner

Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product.  And then it will help you design the product in such a way that it's more likely to cause the desired outcome.

If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/JPFyQEd1Ddk

Want to pickup a copy of START AT THE END?
Buy It On Amazon ➜ https://www.amazon.com/dp/0525534423/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product.  And then it will help you design the product in such a way that it's more likely to cause the desired outcome.

If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/JPFyQEd1Ddk

Want to pickup a copy of START AT THE END?
Buy It On Amazon ➜ https://www.amazon.com/dp/0525534423/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Start At The End Book Summary
Insight #1 - The Goal Should Be To Change User Behavior
Insight #2 - Design Interventions To Change User Behavior
Insight #3 - Always Pilot, Test, And Validate Everything
Conclusion and Final Thoughts