Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product. And then it will help you design the product in such a way that it's more likely to cause the desired outcome.
If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.
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Content by Rick Kettner
Produced by Kyle Trienke