The Rick Kettner Podcast

#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13

September 09, 2020 Rick Kettner Episode 26
The Rick Kettner Podcast
#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13
Chapters
00:00:00
Start At The End Book Summary
00:01:11
Insight #1 - The Goal Should Be To Change User Behavior
00:03:26
Insight #2 - Design Interventions To Change User Behavior
00:06:11
Insight #3 - Always Pilot, Test, And Validate Everything
00:08:14
Conclusion and Final Thoughts
The Rick Kettner Podcast
#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13
Sep 09, 2020 Episode 26
Rick Kettner

Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product.  And then it will help you design the product in such a way that it's more likely to cause the desired outcome.

If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/JPFyQEd1Ddk

Want to pickup a copy of START AT THE END?
Buy It On Amazon ➜ https://geni.us/Start-At-The-End

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product.  And then it will help you design the product in such a way that it's more likely to cause the desired outcome.

If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/JPFyQEd1Ddk

Want to pickup a copy of START AT THE END?
Buy It On Amazon ➜ https://geni.us/Start-At-The-End

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Start At The End Book Summary
Insight #1 - The Goal Should Be To Change User Behavior
Insight #2 - Design Interventions To Change User Behavior
Insight #3 - Always Pilot, Test, And Validate Everything
Conclusion and Final Thoughts