The Rick Kettner Podcast

#029: Attract More Customers With THEY ASK YOU ANSWER by Marcus Sheridan - Book Summary #15

September 18, 2020 Rick Kettner Episode 29
The Rick Kettner Podcast
#029: Attract More Customers With THEY ASK YOU ANSWER by Marcus Sheridan - Book Summary #15
Chapters
00:00:00
They Ask You Answer Book Summary
00:01:08
Insight #1 - Build Trust By Addressing Customer Questions
00:05:07
Insight #2 - Start With The Five Most Important Subjects
00:16:39
Insight #3 - The Impact On Sales Teams And Culture
00:22:22
Conclusion and Final Thoughts
The Rick Kettner Podcast
#029: Attract More Customers With THEY ASK YOU ANSWER by Marcus Sheridan - Book Summary #15
Sep 18, 2020 Episode 29
Rick Kettner

Learn how to use content marketing to grow your business.  THEY ASK YOU ANSWER explains how to create the right content to attract potential customers and establish your brand as a trusted authority.

There are a lot of great books out there on content marketing but, when it comes to optimizing for business success, this is my personal favorite.  It's very actionable and very approachable.

If you're an entrepreneur, marketer, salesperson, or anyone else interested in learning how to use content marketing to grow a business, I recommend that you review this book summary of THEY ASK YOU ANSWER by Marcus Sheridan to decide if the book is right for you.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/rqX3SwX_1pk

Want to pickup a copy of THEY ASK YOU ANSWER?
Buy It On Amazon ➜ https://geni.us/They-Ask-You-Answer

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Learn how to use content marketing to grow your business.  THEY ASK YOU ANSWER explains how to create the right content to attract potential customers and establish your brand as a trusted authority.

There are a lot of great books out there on content marketing but, when it comes to optimizing for business success, this is my personal favorite.  It's very actionable and very approachable.

If you're an entrepreneur, marketer, salesperson, or anyone else interested in learning how to use content marketing to grow a business, I recommend that you review this book summary of THEY ASK YOU ANSWER by Marcus Sheridan to decide if the book is right for you.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/rqX3SwX_1pk

Want to pickup a copy of THEY ASK YOU ANSWER?
Buy It On Amazon ➜ https://geni.us/They-Ask-You-Answer

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

They Ask You Answer Book Summary
Insight #1 - Build Trust By Addressing Customer Questions
Insight #2 - Start With The Five Most Important Subjects
Insight #3 - The Impact On Sales Teams And Culture
Conclusion and Final Thoughts