The Rick Kettner Podcast

#033: The 10 Best Business Books To Read In 2020 - Reading List

October 02, 2020 Rick Kettner Episode 33
The Rick Kettner Podcast
#033: The 10 Best Business Books To Read In 2020 - Reading List
Chapters
00:00:00
Top 10 Best Business Books
00:01:11
Book #1 - THE LEAN STARTUP by Eric Ries
00:02:05
Book #2 - HACKING GROWTH by Sean Ellis & Morgan Brown
00:03:09
Book #3 - THE INNOVATOR'S DILEMMA by Clayton Christensen
00:04:14
Book #4 - START WITH WHY by Simon Sinek
00:05:38
Book #5 - CROSSING THE CHASM by Geoffrey A. Moore
00:07:51
Book #6 - THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
00:09:34
Book #7 - BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
00:10:56
Book #8 - THE LANGUAGE OF TRUST by Michael Maslansky
00:12:26
Book #9 - FRICTION by Roger Dooley
00:14:01
Book #10 - MEASURE WHAT MATTERS by Clayton Christensen
00:15:18
Conclusion and Final Thoughts
The Rick Kettner Podcast
#033: The 10 Best Business Books To Read In 2020 - Reading List
Oct 02, 2020 Episode 33
Rick Kettner

This list covers ten of the very best business books.  I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world.  So for this list I've done something different.  I've focused on books that cover foundational business concepts.

So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.

Want to leave a COMMENT or watch the VIDEO?
https://youtu.be/fvLE3x4zmqU

BEST DIGITAL MARKETING BOOKS
https://youtu.be/2pJo_BLd5cM

BEST PRODUCT MANAGEMENT BOOKS
https://youtu.be/D1auOgpkMJM

BEST STARTUP BOOKS
https://youtu.be/Fiw8YXwHYLs

1. THE LEAN STARTUP by Eric Ries
My Top 3 Insights ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://geni.us/The-Lean-Startup

2. HACKING GROWTH by Sean Ellis & Morgan Brown
My Top 3 Insights ➜ https://youtu.be/2RO56G_wPt4
Buy It On Amazon ➜ https://geni.us/Hacking-Growth

3. THE INNOVATOR'S DILEMMA by Clayton Christensen
My Top 3 Insights ➜ https://youtu.be/xzeq2Drm1o8
Buy It On Amazon ➜ https://geni.us/The-Innovators-Dilemma

4. START WITH WHY by Simon Sinek
Buy It On Amazon ➜ https://geni.us/Start-With-Why

5. CROSSING THE CHASM by Geoffrey A. Moore
Buy It On Amazon ➜ https://geni.us/Crossing-The-Chasm

6. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
My Top 3 Insights ➜ https://youtu.be/Q5mjuCkheQk
Buy It On Amazon ➜ https://geni.us/The-22-Immutable-Laws

7. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
My Top 3 Insights ➜ https://youtu.be/UKDxj6W7CXs
Buy It On Amazon ➜ https://geni.us/Blue-Ocean-Strategy

8. THE LANGUAGE OF TRUST by Michael Maslansky
My Top 3 Insights ➜ https://youtu.be/ZtsrVLqU5No
Buy It On Amazon ➜ https://geni.us/The-Language-Of-Trust

9. FRICTION by Roger Dooley
My Top 3 Insights ➜ https://youtu.be/IYveAkbZd50
Buy It On Amazon ➜ https://geni.us/Friction-by-RDooley

10. MEASURE WHAT MATTERS by John Doerr
Buy It On Amazon ➜ https://geni.us/Measure-What-Matters

Follow Rick Kettner on social media.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

This list covers ten of the very best business books.  I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world.  So for this list I've done something different.  I've focused on books that cover foundational business concepts.

So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.

Want to leave a COMMENT or watch the VIDEO?
https://youtu.be/fvLE3x4zmqU

BEST DIGITAL MARKETING BOOKS
https://youtu.be/2pJo_BLd5cM

BEST PRODUCT MANAGEMENT BOOKS
https://youtu.be/D1auOgpkMJM

BEST STARTUP BOOKS
https://youtu.be/Fiw8YXwHYLs

1. THE LEAN STARTUP by Eric Ries
My Top 3 Insights ➜ https://youtu.be/zofgIYOCpec
Buy It On Amazon ➜ https://geni.us/The-Lean-Startup

2. HACKING GROWTH by Sean Ellis & Morgan Brown
My Top 3 Insights ➜ https://youtu.be/2RO56G_wPt4
Buy It On Amazon ➜ https://geni.us/Hacking-Growth

3. THE INNOVATOR'S DILEMMA by Clayton Christensen
My Top 3 Insights ➜ https://youtu.be/xzeq2Drm1o8
Buy It On Amazon ➜ https://geni.us/The-Innovators-Dilemma

4. START WITH WHY by Simon Sinek
Buy It On Amazon ➜ https://geni.us/Start-With-Why

5. CROSSING THE CHASM by Geoffrey A. Moore
Buy It On Amazon ➜ https://geni.us/Crossing-The-Chasm

6. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
My Top 3 Insights ➜ https://youtu.be/Q5mjuCkheQk
Buy It On Amazon ➜ https://geni.us/The-22-Immutable-Laws

7. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
My Top 3 Insights ➜ https://youtu.be/UKDxj6W7CXs
Buy It On Amazon ➜ https://geni.us/Blue-Ocean-Strategy

8. THE LANGUAGE OF TRUST by Michael Maslansky
My Top 3 Insights ➜ https://youtu.be/ZtsrVLqU5No
Buy It On Amazon ➜ https://geni.us/The-Language-Of-Trust

9. FRICTION by Roger Dooley
My Top 3 Insights ➜ https://youtu.be/IYveAkbZd50
Buy It On Amazon ➜ https://geni.us/Friction-by-RDooley

10. MEASURE WHAT MATTERS by John Doerr
Buy It On Amazon ➜ https://geni.us/Measure-What-Matters

Follow Rick Kettner on social media.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Top 10 Best Business Books
Book #1 - THE LEAN STARTUP by Eric Ries
Book #2 - HACKING GROWTH by Sean Ellis & Morgan Brown
Book #3 - THE INNOVATOR'S DILEMMA by Clayton Christensen
Book #4 - START WITH WHY by Simon Sinek
Book #5 - CROSSING THE CHASM by Geoffrey A. Moore
Book #6 - THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout
Book #7 - BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book #8 - THE LANGUAGE OF TRUST by Michael Maslansky
Book #9 - FRICTION by Roger Dooley
Book #10 - MEASURE WHAT MATTERS by Clayton Christensen
Conclusion and Final Thoughts