The Rick Kettner Podcast

#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18

October 06, 2020 Rick Kettner Episode 34
The Rick Kettner Podcast
#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18
Chapters
00:00:00
Perennial Seller Book Summary
00:01:27
Insight #1 - It Starts With Taking The Long View
00:03:31
Insight #2 - Focus On The Things That Don’t Change
00:06:58
Insight #3 - The Product Must Eventually Market Itself
00:08:34
Conclusion and Final Thoughts
The Rick Kettner Podcast
#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18
Oct 06, 2020 Episode 34
Rick Kettner

Learn how timeless products are made and marketed.  Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.

Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers.  And this book helps to explain the factors that go into creating such a product.

If you're an inventor, product manager, entrepreneur, or anyone else interested in creating timeless or classic products - consider reviewing this book summary of PERENNIAL SELLER by Ryan Holiday to find out if it's the right book for you.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/iESUyAfyvgk

WANT TO PICKUP A COPY OF PERENNIAL SELLER?
Buy It On Amazon ➜ https://geni.us/Perennial-Seller

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
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https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Show Notes Chapter Markers

Learn how timeless products are made and marketed.  Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.

Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers.  And this book helps to explain the factors that go into creating such a product.

If you're an inventor, product manager, entrepreneur, or anyone else interested in creating timeless or classic products - consider reviewing this book summary of PERENNIAL SELLER by Ryan Holiday to find out if it's the right book for you.

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/iESUyAfyvgk

WANT TO PICKUP A COPY OF PERENNIAL SELLER?
Buy It On Amazon ➜ https://geni.us/Perennial-Seller

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

DISCLOSURE: If you purchase something from an outbound link, we may receive a referral or affiliate fee, which helps to support the creation of future content.  You will NOT pay anything extra as this fee is taken out of the standard purchase price.

Perennial Seller Book Summary
Insight #1 - It Starts With Taking The Long View
Insight #2 - Focus On The Things That Don’t Change
Insight #3 - The Product Must Eventually Market Itself
Conclusion and Final Thoughts