The Rick Kettner Podcast

#038: Create a movement with THIS IS MARKETING by Seth Godin - Book Summary #20

October 20, 2020 Rick Kettner Episode 38
The Rick Kettner Podcast
#038: Create a movement with THIS IS MARKETING by Seth Godin - Book Summary #20
Show Notes Chapter Markers

Let's explore three interesting insights from THIS IS MARKETING by Seth Godin.  This book is about how to create a movement.  It explains how to build momentum with a new product, service, or idea.  The reality is that there is a lot of noise in the marketplace, and marketing is about cutting through that noise and creating an impact.  And this book explains how to do that more effectively.

So, if you’re a founder, entrepreneur, marketer, or anyone else trying to build momentum with a new product, service, or idea - listen to this book summary of THIS IS MARKETING by Seth Godin to decide if the book is right for you.

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Content by Rick Kettner
Produced by Kyle Trienke

This Is Marketing Book Summary
Insight #1 - The Five Steps For Effective Marketing
Insight #2 - Start With The Smallest Viable Market
Insight #3 - Build A Funnel To Attract Evangelists
Outro And Conclusion