The Rick Kettner Podcast

#049: Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25

December 01, 2020 Rick Kettner Episode 49
The Rick Kettner Podcast
#049: Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25
Show Notes Chapter Markers

Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it.  And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.

I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people.  So in this episode, I’m going to provide examples of both the right way and the wrong way to apply three of the six principles.  That way you can get a taste of what to expect from the book, and a sense of how to use these ideas in an ethical way.

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Content by Rick Kettner
Produced by Kyle Trienke

Influence Book Summary
Insight #1 - The Principle of Reciprocation
Insight #2 - The Principle of Social Proof
Insight #3 - The Principle of Scarcity
Conclusion and Final Thoughts