Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it. And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.
I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people. So in this episode, I’m going to provide examples of both the right way and the wrong way to apply three of the six principles. That way you can get a taste of what to expect from the book, and a sense of how to use these ideas in an ethical way.
Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/wRhQDG34RQQ
WANT TO PICKUP A COPY OF INFLUENCE?
Buy It On Amazon ➜ https://www.amazon.com/dp/006124189X/
THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/
THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/
THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/
THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/
THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/
Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner
Content by Rick Kettner
Produced by Kyle Trienke