The Rick Kettner Podcast

#058: The Best Advertising Books For Startups In 2021 - Reading List

January 27, 2021 Rick Kettner Episode 58
The Rick Kettner Podcast
#058: The Best Advertising Books For Startups In 2021 - Reading List
Show Notes Chapter Markers

The most common reason why businesses fail is due to a lack of customers. It’s not enough to just offer a great product or service. You must also attract potential customers, so let’s explore five of the best advertising books to read for startups and small businesses in 2021.

Each of these books provides an important perspective. Some directly address the topic of advertising, while others cover complementary topics that help maximize the value of your ad spend. So, even if you are eager to jump right into buying ads, I recommend that you carefully consider all five of the books on this list.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
🌎 https://rickkettner.com/best-advertising-books-for-startups/

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1. TRACTION by Gabriel Weinberg & Justin Mares
Book Summary ➜ https://rickkettner.com/traction-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/0241242533/

2. THE ULTIMATE GUIDE TO GOOGLE ADS by Perry Marshall & Mike Rhodes & Bryan Todd
Buy It On Amazon ➜ https://www.amazon.com/dp/159918673X/

3. THE ULTIMATE GUIDE TO FACEBOOK ADS by Perry Marshall & Bob Regnerus & Thomas Meloche
Buy It On Amazon ➜ https://www.amazon.com/dp/1599186756/

4. MARKETING MADE SIMPLE by Donald Miller
Book Summary ➜ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon ➜ https://www.amazon.com/dp/1400224977/

5. HEY WHIPPLE, SQUEEZE THIS by Luke Sullivan and Edward Boches
Buy It On Amazon ➜ https://www.amazon.com/dp/1119164001/

THE 10 BEST BUSINESS BOOKS
📚 https://rickkettner.com/the-10-best-business-books/

THE 10 BEST LEADERSHIP BOOKS
📚 https://rickkettner.com/the-10-best-leadership-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚 https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚 https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/

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Content by Rick Kettner
Produced by Kyle Trienke

The Best Advertising Books For Startups
Book #1 - Traction by Gabriel Weinberg & Justin Mares
Book #2 - The Ultimate Guide To Google Ads by Perry Marshall & Mike Rhodes & Bryan Todd
Book #3 - The Ultimate Guide To Facebook Advertising by Perry Marshall & Bob Regnerus & Thomas Meloche
Book #4 - Marketing Made Simple by Donald Miller
Book #5 - Hey Whipple Squeeze This by Luke Sullivan and Edward Boches
Conclusion and Final Thoughts