The Rick Kettner Podcast

#069: How To Identify Great Business Opportunities ➜ The Hedgehog Concept From Good To Great by Jim Collins

March 23, 2021 Rick Kettner Episode 69
The Rick Kettner Podcast
#069: How To Identify Great Business Opportunities ➜ The Hedgehog Concept From Good To Great by Jim Collins
Show Notes Chapter Markers

It can be challenging to identify the best opportunities to pursue in business. Some can unlock incredible growth, while others may lead to mediocre results or worse. So, let’s explore how ‘The Hedgehog Concept’ can help you choose better opportunities.

The Hedgehog Concept was first introduced in Good To Great by Jim Collins. While the book covers six key insights, The Hedgehog Concept is one of the most popular because it’s linked with achieving breakthrough results. It’s based on developing a deep understanding of three circles for identifying your own simple, crystalline concept. So, let’s take a look at all three.

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THE 10 BEST BUSINESS BOOKS
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Content by Rick Kettner
Produced by Kyle Trienke


The Hedgehog Concept From Good To Great
Hedgehog Concept Overview
Circle #1 - What You Are Deeply Passionate About
Circle #2 - What You Can Be The Best In The World At
Circle #3 - What Drives Your Economic Engine
How To Use The Hedgehog Concept
Conclusion and Final Thoughts