The Rick Kettner Podcast

#071: How To Use Marketing To Increase Product Sales โžœ 3 Critical Steps

April 07, 2021 Rick Kettner Episode 71
The Rick Kettner Podcast
#071: How To Use Marketing To Increase Product Sales โžœ 3 Critical Steps
Chapters
0:00
How To Use Advertising To Increase Sales
1:17
Step #1 - Confirm That You Have a Winning Offer
6:36
Step #2 - Identify The Best Marketing Opportunities
10:22
Step #3 - Scale Up By Creating a Momentum Machine
12:54
Conclusion And Final Thoughts
The Rick Kettner Podcast
#071: How To Use Marketing To Increase Product Sales โžœ 3 Critical Steps
Apr 07, 2021 Episode 71
Rick Kettner

A weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
๐ŸŒŽhttps://rickkettner.com/how-to-use-marketing-to-increase-sales/

If you believe in the value of your product, marketing is an essential part of serving your customers. Itโ€™s about helping them DISCOVER and BENEFIT from your solution. So, letโ€™s explore how to make effective use of marketing in three steps.

Want to leave a COMMENT or watch the VIDEO edition?
โ–บ https://youtu.be/TfE3kbNE9Ow

๐Ÿ“š BOOKS MENTIONED IN THIS EPISODE

MARKETING MADE SIMPLE by Donald Miller
Book Summary โžœ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/1400224977/

TRACTION by Gabriel Weinberg & Justin Mares
Book Summary โžœ https://rickkettner.com/traction-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/0241242533/

THE MOM TEST by Rob Fitzpatrick
Book Summary โžœ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon โžœ https://www.amazon.com/dp/1492180742/

SPRINT by Jake Knapp
Book Summary โžœ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/0593076117/

THE BEST ADVERTISING BOOKS FOR STARTUPS AND SMALL BUSINESSES
๐Ÿ“š https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST DIGITAL MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST SOCIAL MEDIA MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-social-media-marketing-books/

THE 10 BEST SMALL BUSINESS MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-best-small-business-marketing-books/

THE 10 BEST BUSINESS BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-business-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-product-management-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
โ–บ https://www.twitter.com/rickkettner
โ–บ https://www.instagram.com/rickkettner/
โ–บ https://www.linkedin.com/in/rickkettner/
โ–บ https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

A weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:
๐ŸŒŽhttps://rickkettner.com/how-to-use-marketing-to-increase-sales/

If you believe in the value of your product, marketing is an essential part of serving your customers. Itโ€™s about helping them DISCOVER and BENEFIT from your solution. So, letโ€™s explore how to make effective use of marketing in three steps.

Want to leave a COMMENT or watch the VIDEO edition?
โ–บ https://youtu.be/TfE3kbNE9Ow

๐Ÿ“š BOOKS MENTIONED IN THIS EPISODE

MARKETING MADE SIMPLE by Donald Miller
Book Summary โžœ https://rickkettner.com/marketing-made-simple-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/1400224977/

TRACTION by Gabriel Weinberg & Justin Mares
Book Summary โžœ https://rickkettner.com/traction-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/0241242533/

THE MOM TEST by Rob Fitzpatrick
Book Summary โžœ https://youtu.be/pk3VOO9WT8o
Buy It On Amazon โžœ https://www.amazon.com/dp/1492180742/

SPRINT by Jake Knapp
Book Summary โžœ https://rickkettner.com/sprint-book-summary/
Buy It On Amazon โžœ https://www.amazon.com/dp/0593076117/

THE BEST ADVERTISING BOOKS FOR STARTUPS AND SMALL BUSINESSES
๐Ÿ“š https://rickkettner.com/best-advertising-books-for-startups/

THE 10 BEST DIGITAL MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-digital-marketing-books/

THE 10 BEST SOCIAL MEDIA MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-social-media-marketing-books/

THE 10 BEST SMALL BUSINESS MARKETING BOOKS
๐Ÿ“š https://rickkettner.com/the-best-small-business-marketing-books/

THE 10 BEST BUSINESS BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-business-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
๐Ÿ“š https://rickkettner.com/the-10-best-product-management-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
โ–บ https://www.twitter.com/rickkettner
โ–บ https://www.instagram.com/rickkettner/
โ–บ https://www.linkedin.com/in/rickkettner/
โ–บ https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

How To Use Advertising To Increase Sales
Step #1 - Confirm That You Have a Winning Offer
Step #2 - Identify The Best Marketing Opportunities
Step #3 - Scale Up By Creating a Momentum Machine
Conclusion And Final Thoughts