The Rick Kettner Podcast

#080: The 10 Best Marketing Tips & Strategies From 281 Books

June 23, 2021 Rick Kettner Episode 80
The Rick Kettner Podcast
#080: The 10 Best Marketing Tips & Strategies From 281 Books
Chapters
0:00
The 10 Best Marketing Tips and Strategies From 281 Books
0:55
Tip #1 - Build Momentum With The Smallest Viable Market
2:52
Tip #2 - Confirm That Customers Understand Your Message
6:18
Tip #3 - Identify The Best Marketing Channel Right Away
11:18
Tip #4 - Associate Your Product With Environmental Triggers
15:03
Tip #5 - Be The First Brand Into The Minds Of Your Audience
17:53
Tip #6 - What To Do If Your Brand Is Not The Market Leader
21:00
Tip #7 - Make It Easy For People To Experience Your Product
23:17
Tip #8 - Reduce, Eliminate, or Reverse The Risk For Customers
26:06
Tip #9 - Remove Friction From Critical Customer Interactions
27:39
Tip #10 - Optimize For Usage and Engagement, Not Just Sales
29:11
Conclusion and Final Thoughts
The Rick Kettner Podcast
#080: The 10 Best Marketing Tips & Strategies From 281 Books
Jun 23, 2021 Episode 80
Rick Kettner

Many great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.

Some of the essential topics include:
➜ How to build momentum with a new product
➜ The right way to communicate your message
➜ How to identify the best marketing opportunities
➜ How to gain a big advantage over rival brands
➜ Creative ways to get people to try your product
➜ Simple ways to boost word-of-mouth referrals

CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-10-best-marketing-tips-and-strategies

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/a3a0SHcqpUQ

📚 BOOKS MENTIONED IN EPISODE
1. THIS IS MARKETING by Seth Godin
2. MARKETING MADE SIMPLE by Donald Miller
3. TRACTION by Gabriel Weinberg & Justin Mares
4. CONTAGIOUS by Jonah Berger
5. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries and Jack Trout
6. THE CATALYST by Jonah Berger
7. FRICTION by Roger Dooley
8. HACKING GROWTH by Sean Ellis & Morgan Brown
9. START AT THE END by Matt Wallaert

THE BEST MARKETING BOOKS
📚https://rickkettner.com/the-best-marketing-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚https://rickkettner.com/the-10-best-digital-marketing-books/

THE BEST BUSINESS STRATEGY
📚https://rickkettner.com/the-best-business-strategy-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE 10 BEST STARTUP BOOKS
📚https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST BUSINESS BOOKS
📚https://rickkettner.com/the-10-best-business-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Show Notes Chapter Markers

Many great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.

Some of the essential topics include:
➜ How to build momentum with a new product
➜ The right way to communicate your message
➜ How to identify the best marketing opportunities
➜ How to gain a big advantage over rival brands
➜ Creative ways to get people to try your product
➜ Simple ways to boost word-of-mouth referrals

CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-10-best-marketing-tips-and-strategies

Want to leave a COMMENT or watch the VIDEO edition?
https://youtu.be/a3a0SHcqpUQ

📚 BOOKS MENTIONED IN EPISODE
1. THIS IS MARKETING by Seth Godin
2. MARKETING MADE SIMPLE by Donald Miller
3. TRACTION by Gabriel Weinberg & Justin Mares
4. CONTAGIOUS by Jonah Berger
5. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries and Jack Trout
6. THE CATALYST by Jonah Berger
7. FRICTION by Roger Dooley
8. HACKING GROWTH by Sean Ellis & Morgan Brown
9. START AT THE END by Matt Wallaert

THE BEST MARKETING BOOKS
📚https://rickkettner.com/the-best-marketing-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚https://rickkettner.com/the-10-best-digital-marketing-books/

THE BEST BUSINESS STRATEGY
📚https://rickkettner.com/the-best-business-strategy-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE 10 BEST STARTUP BOOKS
📚https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST BUSINESS BOOKS
📚https://rickkettner.com/the-10-best-business-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
https://www.twitter.com/rickkettner
https://www.instagram.com/rickkettner/
https://www.linkedin.com/in/rickkettner/
https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

The 10 Best Marketing Tips and Strategies From 281 Books
Tip #1 - Build Momentum With The Smallest Viable Market
Tip #2 - Confirm That Customers Understand Your Message
Tip #3 - Identify The Best Marketing Channel Right Away
Tip #4 - Associate Your Product With Environmental Triggers
Tip #5 - Be The First Brand Into The Minds Of Your Audience
Tip #6 - What To Do If Your Brand Is Not The Market Leader
Tip #7 - Make It Easy For People To Experience Your Product
Tip #8 - Reduce, Eliminate, or Reverse The Risk For Customers
Tip #9 - Remove Friction From Critical Customer Interactions
Tip #10 - Optimize For Usage and Engagement, Not Just Sales
Conclusion and Final Thoughts