#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4

TikTok is a rapidly growing social network that has been building momentum over the last couple of years. More recently it's come under scrutiny for privacy and security concerns based on their relationship with the Chinese government.

As is always the case, we're interested in exploring the business perspective.  Why is TikTok growing so rapidly? How were they able to establish momentum in the first place?  Can they really overtake an established platform like Instagram?  And most important of all, what can we learn by studying their strategy?

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/-jLSADhKreg

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Chapters

• 0:00 TikTok's Rapid Growth & Recent Scrutiny
• 1:54 Reason #1 - TikTok Created A New Category
• 6:14 Reason #2 - TikTok's Approach Reduces Friction
• 10:36 Reason #3 - Network Effects Have Kicked In
• 14:11 Prediction Time And Final Thoughts