#080: The 10 Best Marketing Tips & Strategies From 281 Books

Many great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.

Some of the essential topics include:
➜ How to build momentum with a new product
➜ The right way to communicate your message
➜ How to identify the best marketing opportunities
➜ How to gain a big advantage over rival brands
➜ Creative ways to get people to try your product
➜ Simple ways to boost word-of-mouth referrals

CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:
🌎https://rickkettner.com/the-10-best-marketing-tips-and-strategies

Want to leave a COMMENT or watch the VIDEO edition?
► https://youtu.be/a3a0SHcqpUQ

📚 BOOKS MENTIONED IN EPISODE
1. THIS IS MARKETING by Seth Godin
2. MARKETING MADE SIMPLE by Donald Miller
3. TRACTION by Gabriel Weinberg & Justin Mares
4. CONTAGIOUS by Jonah Berger
5. THE 22 IMMUTABLE LAWS OF MARKETING by Al Ries and Jack Trout
6. THE CATALYST by Jonah Berger
7. FRICTION by Roger Dooley
8. HACKING GROWTH by Sean Ellis & Morgan Brown
9. START AT THE END by Matt Wallaert

THE BEST MARKETING BOOKS
📚https://rickkettner.com/the-best-marketing-books/

THE 10 BEST DIGITAL MARKETING BOOKS
📚https://rickkettner.com/the-10-best-digital-marketing-books/

THE BEST BUSINESS STRATEGY
📚https://rickkettner.com/the-best-business-strategy-books/

THE 10 BEST PRODUCT MANAGEMENT BOOKS
📚https://rickkettner.com/the-10-best-product-management-books/

THE 10 BEST ENTREPRENEUR BOOKS
📚https://rickkettner.com/the-10-best-books-for-entrepreneurs/

THE 10 BEST STARTUP BOOKS
📚https://rickkettner.com/the-10-best-startup-books/

THE 10 BEST BUSINESS BOOKS
📚https://rickkettner.com/the-10-best-business-books/

Follow Rick Kettner for episode updates, book recommendations, and more.
► https://www.twitter.com/rickkettner
► https://www.instagram.com/rickkettner/
► https://www.linkedin.com/in/rickkettner/
► https://www.youtube.com/rickkettner

Content by Rick Kettner
Produced by Kyle Trienke

Chapters

• 0:00 The 10 Best Marketing Tips and Strategies From 281 Books
• 0:55 Tip #1 - Build Momentum With The Smallest Viable Market
• 2:52 Tip #2 - Confirm That Customers Understand Your Message
• 6:18 Tip #3 - Identify The Best Marketing Channel Right Away
• 11:18 Tip #4 - Associate Your Product With Environmental Triggers
• 15:03 Tip #5 - Be The First Brand Into The Minds Of Your Audience
• 17:53 Tip #6 - What To Do If Your Brand Is Not The Market Leader
• 21:00 Tip #7 - Make It Easy For People To Experience Your Product
• 23:17 Tip #8 - Reduce, Eliminate, or Reverse The Risk For Customers
• 26:06 Tip #9 - Remove Friction From Critical Customer Interactions
• 27:39 Tip #10 - Optimize For Usage and Engagement, Not Just Sales
• 29:11 Conclusion and Final Thoughts